|
Corporate
Durability
Sustainability requires a radical rethink and a move aware from the cosy
security of the Brundtland definition.
We therefore reject
the accepted terms of sustainability and sustainable development,
preferring instead to use the
term durability
to emphasise the change in focus.
The essential features of durability can be described as follows:
-
Efficiency
is concerned with the best use of scarce resources. This requires a
redefinition of inputs to the transformational process and a focus
upon environmental resources as the scarce resource
-
Efficiency
is concerned with optimising the use of the scarce resources (ie
environmental resources) rather than with cost reduction
-
Value
is added through technology and innovation rather than through
expropriation
-
Outputs
are redefined to include distributional effects to all stakeholders
Strategies
for sustainable development
|